In Memoriam: A Love Letter to Wig Master Rosalie Jacques of Rosalie’s New Looks
She was a true quintessential San Francisco character
I first met Rosalie in 1993, when I visited her wig and hair salon, Rosalie’s New Look's, in North Beach. After moving to San Francisco from Stockton in 1957, fresh out of beauty school, Rosalie quickly found her place doing hair. She soon opened her own shop, making wigs for the drag queens at Finnocchio’s nightclub and styling the topless dancers of North Beach. When topless entertainment became legal in the early 60s, she recalled the famous stripper Carol Doda visiting her shop and jumping into the window full of wigs and starting to strip. Rosalie also crafted merkins for dancers during that time to comply with legal restrictions. She proudly did hair for Charles Pierce, who preferred to be known as an actor rather than a femal...










