Author: Juanita MORE!

Juanita MORE! is a denizen of the limelight. For almost three decades, the laudable hostess has blitzed San Francisco with high glamour, drag irreverence, and danceable beats that have illuminated the entire city. MORE! continues to be a heaping dollop of generosity and a sprinkle of nerve. She inspires those around her to make positive differences in their lives and communities — and doing it all with timeless elegance and an innovative spirit. Most recently, after her reign, Miss MORE! holds the title of Absolute Empress 56 of the Imperial Council of San Francisco –– one of the oldest non-profit organizations globally. To date, MORE! has helped raise over 1 million dollars for local charities — among them GBLT Historical Society & Archives, Our Trans Youth, Q Foundation, Queer Lifespace, Transgender Law Center, and more. In addition, MORE! tirelessly fundraises for organizations in San Francisco that are adamant about helping communities in the seven-by-seven thrive, all while shining light and offering support to those who’ve been overlooked for far too long. MORE! embodies what it means to be a conduit of connection. MORE!’ brings the people together to fundraise, celebrate community, and demand social change around San Francisco and elsewhere. Her culinary expressions are an extension of what mothers have been doing in their kitchens for generations — which, simply states, is sharing “loads of love.”
On an East Bay Teenager Lost to Gun Violence 23 Years Ago
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On an East Bay Teenager Lost to Gun Violence 23 Years Ago

We lose too many children to firearms — because anything over a single life is unacceptable. In 1999 I lost my 13-year-old niece to gun violence. She was a vibrant, sassy, young person, whose laughter and smile always brightened my visits to the East Bay. She was also a smart ass. (Though, I have no clue where she got that kind of attitude from.) There was a party for one of her friends at the home that my niece shared with her two older sisters, younger brother, and parents. She was hanging out on the porch with two teenage friends — ages 15 and 16 years old, at the time — on that cold late-winter night in February. The two young boys were horsing around with a gun. They were pointing it at each other, pointing it at passing cars, and then one of them pointed it at my niece. I ...
Displacement, Gentrification, and an Age-Old Story of Greedy Landlords in San Francisco
Editors' Picks, Hyperlocal News + Stories, Queerness

Displacement, Gentrification, and an Age-Old Story of Greedy Landlords in San Francisco

'We must band together and fight for our right to fair and equitable housing.' In 1979 San Francisco passed a rent control ordinance that is enforced by the SF Rent Board. They also offer protection from landlord negligence and eviction; the ordinance covers all rental units in buildings with a certificate of occupancy dating before June 13, 1979. To many, rent control is seen as a way to maintain affordable housing and fight the displacement of low-income tenants. In 1994, San Francisco voters passed Prop I which repealed the exemption from rent control for owner-occupied buildings with four or fewer units. Following this appeal, when more units became rent-controlled, housing decreased and prices for remaining housing rose, furthering income inequality. Two years ago, my friend Cleve ...
We’re Big Fans of This SF Drag Queen’s Queer 2024 Voting Guide
Hyperlocal News + Stories, News to Know

We’re Big Fans of This SF Drag Queen’s Queer 2024 Voting Guide

In a time when voting rights are under attack, it's imperative we all practice our right to participate in the Democratic process... (while we still can). The time has come for me to put together my Queer Agenda Voting Guide for the March 5, 2024, Presidential Primary Election with the help of some of my friends and community members whose opinions I trust. It's as challenging as ever to be optimistic about the political landscape. We are witnessing atrocities in our world and country that have left us feeling helpless, even when we have shouted from the top of our lungs for justice. Some news outlets and social media platforms continue to be full of disinformation, extremism, and distraction. And politics has an overwhelming, unfair influence from big money.  For a moment, I though...
SF’s Harvey Milk Plaza Needs to Remain a Community Gathering Place
Culture + Travel, Hyperlocal News + Stories, Queerness

SF’s Harvey Milk Plaza Needs to Remain a Community Gathering Place

It’s the beginning of the rainbow (of civic activism). In an article in the San Francisco Chronicle published in July of 2021, Ryan Kost opened his essay by mentioning that a Castro community group tried again to redesign Harvey Milk Plaza, by writing the following: The night San Francisco Supervisor Harvey Milk and Mayor George Moscone were assassinated, many expected a riot; instead, hundreds gathered at the intersection of Castro and Market streets for a solemn candlelight vigil and walked to City Hall. There, according to Brian Springfield, director of Friends of Harvey Milk Plaza, Harry Britt, the man who would succeed Milk, promised that one day, there would be “something special” with Milk’s name on it. I can still remember watching the evening news with my family on the da...
On Loss, Love, and Dreaming From San Francisco Into the Next Year
Editors' Picks, Essays, Hyperlocal News + Stories

On Loss, Love, and Dreaming From San Francisco Into the Next Year

'So, good riddance to all of the poking, pulling, prodding, pigeon-holing, blustering, and yanking of 2023.' I woke up so overwhelmed by the dream I had last night. I was at a park with Jackson, who was tied to the bench I was sitting on. Everything I had worked on last year was playing back in front of me at high speed –– events, parties, and marches; I saw every person I knew. It was fluttering from day to night, indoors and outdoors. And, then, I turned to look at Jackson; he was gone, and everything stopped. All I saw was his leash and collar tied to the bench. I've spent most of the day interpreting the dream and understanding its significance. A few people I've had heart-to-heart chats about 2023 with said they felt it was a fantastic year for them personally and artistically. Wh...
The Toxicity of Bullying Within the Queer Community
Essays, Hyperlocal News + Stories, Queerness

The Toxicity of Bullying Within the Queer Community

And there are mental health resources for the LGBTQIA+ community to heed. A friend recently reached out to talk with me about a problem they were having. In the past thirty years as "Juanita," many people have considered me a mom, and I have lent my ear and heart to those who need it. I've said this before — I do not take the title or role of "mother" lightly.  Over this time, some very private things have been mumbled into my ear in very public places. I've taken those whispers seriously and have tried to help fix many situations. And, if I didn't have the answer, I would guide them to someone who did.  This time, a person was feeling bullied by someone I knew, and they asked if I could help meditate on the situation. There are different reasons why people are compelled to bully. T...
A Message of Love From My Heart in San Francisco
Editors' Picks, Essays, Hyperlocal News + Stories, Queerness

A Message of Love From My Heart in San Francisco

In an impossibly complex and contentious world, may our love for one another help streamline our inherent worth. I heard Mariah Carey’s “All I Want for Christmas” playing overhead while shopping at my bodega across the street yesterday. And I must be honest with you — “joyous” wasn’t exactly the adjective that came to mind.   For the last few weeks, I’ve said, “Juanita, you have much to be thankful for. There are people in this world right now — from the cold streets of the Tenderloin to the crisis unfolding in the Middle East — who have it far worse than you do.” It’s tough to keep things in perspective, especially when there is the loss we experience every day, sometimes right at home. I don’t know about you, but it’s been overwhelming for me to comprehend the conflict playing out...
The Comfort of San Francisco Rain and Snoring French Bulldogs
Editors' Picks, Essays, Hyperlocal News + Stories, Queerness

The Comfort of San Francisco Rain and Snoring French Bulldogs

'Beyond my window, I know the world is a hot mess outside of it.' This morning, I woke up to a symphony of sounds. I laid still, kept my eyes closed, and listened to the rain hitting my windows while my two furry bedmates snored peacefully beside me. It was a concert of calmness, peace, and tranquility––much needed during these difficult days. And it was a sweet reminder to let myself exist in the moment. My heart is heavy with the news of our friend Michael Youens's passing this week. He was a sweet and kind friend and loved by everyone whose path he crossed. This past year has been full of loss, and we have all done a lot of grieving. It weighs heavily on my heart and brings up many thoughts about our existence. My peers, whom I grew up with during the AIDS crisis, are enterin...
On Drag Mothers, Mentors, and Halloween
Hyperlocal News + Stories, Queerness

On Drag Mothers, Mentors, and Halloween

This week marks the birth of both Juanita MORE! and Glamamore. There is a rich history of celebrating Halloween. I liked it as a kid because it gave me the chance to be someone else and play dress-up — classic movie monsters were my favorite, and they still are. Halloween on Polk Street, 2019 / Photo by Gooch The most spooktacular thing about Halloween in the queer community is that it is the birth night for many first-timer baby drag queens. Talk about horror running through the streets! So beware of the motherless baby queens yelling at you from down the road. Nowadays, since drag has gone mainstream, you can watch a makeup tutorial on YouTube to learn the trade tricks. However, there is something special about learning to do those things from someone you admire and love. ...
We Must Keep Our Queer Families in San Francisco Safe From Violence
Essays, News to Know, Queerness

We Must Keep Our Queer Families in San Francisco Safe From Violence

And I’ll continue shouting at the top of my lungs until we all feel secure. This past year, multiple verbal, physical, and sexual attacks, vandalism, robberies, and druggings have occurred on members of our LGBTQIA+ community in the San Francisco Bay Area. Even in what’s widely understood as the queer mecca of the world, we do not live in a safe, little queer bubble.  It reminds me of when I first came to the city, traveling back and forth from the East Bay to San Francisco on BART and noticing a change in comfort in my young queer self. We are statistically more likely to be victims of hate crimes than non-LGBTQIA+ people. We are all aware of the extreme rise in anti-LGBTQIA+ rhetoric and the record number of bills introduced into state legislative bodies across the country; hate ...