Since debuting in June, COYOTE Media has raised nearly $150,000 — funds that go directly toward getting the independent outlet off the ground.
We’re (obviously) big fans of independent journalism (again, hello, us). And with the ongoing corporatization of legacy media, indie pubs remain one of the few touchstones where big money does not affect authentic reporting.
In the case of COYOTE Media Collective — the bootstrapped independent news outlet teased earlier this summer — a groundswelling of support has meant the group behind it, many of whom are seasoned San Francisco journalists, could successfully get it off the ground. Now, COYOTE has an official launch date for the free-to-read platform.
“We’ve been a little quiet here because we’re super busy getting ready to LAUNCH,” reads an Instagram post by COYOTE, teasing the upcoming launch. “After months of hard work 😅, we’re thrilled to announce that COYOTE Media Collective will go live on September 15th!”
Within days of its initial announcement, COYOTE crowdsourced over $80,000 in donations — the amount necessary to meet its skeleton needs, e.g., adequately compensate its editorial team, create a budget for freelancers, operate and maintain its domain, and other housekeeping expenses. The campaign goal was later raised to $150,000 after achieving its initial financial milestone; the additional funds will all go toward COYOTE’s editorial efforts, all while giving the collective more of a proverbial runway.
As of publishing, the collective’s GiveButter campaign has raised over $143,000, just shy of its $150,000 goal with less than a month to go before its website officially launches.
“We still have about $8K to go before we hit our $150,000 goal.” Can you help us close the gap by launch, or help us spread the word?”
Spread the word, we will, indeed.
// COYOTE is offering annual memberships along with some fun donation perks until it launches; multiple donation tiers are currently offered on givebutter.com/coyotemedia; follow the collective on Instagram [at]coyotemediacollective and subscribe to its email list to stay up to date on future announcements.
