This SF Restaurant Owner Just Pulled a Beyoncé
Aphotic dropped less than a month after SF’s Palette closed. And, yes: The same team behind the latter is now responsible for the former.
The attention span of the modern-day human being is akin to that of the current population of vaquita dolphins — nearly non-existent. Even TikToks are getting shorter, statistically. (It’s one reason why I decided to debut Underscore_SF just a day after I formally announced my departure from The Bold Italic.)
But you can’t blame us bipeds for our collective disjointedness; we’re inundated by literally hundreds, if not thousands, of stimuli every time we open our phones or laptops or turn on our FrameTVs.
How do you cut through the fray? Tailor to this current moment and time. Tease something briefly. Soft launch it, ASAP. Hard drop i...